How to Use Your Network to Find a Sales Job

As someone who’s been in sales for over 30 years, I’ve learned a few things about finding the right opportunities. One of the most powerful tools you have at your disposal is your network.

But how you leverage that network can make all the difference.

1. Make Sure Everyone Knows You’re Looking

When I say everyone, I mean everyone. Your grandma, your church group, your former colleagues—anyone and everyone in your life should know that you’re in the market for a new sales role.

This might not seem like traditional networking, but it’s crucial. The more people who know you’re looking, the better your chances of finding that next opportunity.

2. Know What You’re Looking For

Before you start spreading the word, you need to have a clear idea of what kind of role you want. Think about what you do well and where your skills have had the most impact. Boil this down to one or two sentences—your value proposition.

For example, I always focused on the tasks others shied away from, and that became a cornerstone of my career. I was the guy who did the stuff other salespeople didn’t want to do: “Give me the tough calls, give me the cranky clients.”

You need to craft a similar value statement: “I help maintain customers,” or “I help grow revenue.” This clarity will help others understand how they can help you and make you stand out as someone who knows what they want.

3. Network to Expand Your Network, Not to Ask for Jobs

Here’s something critical: don’t network just to ask for a job. Instead, focus on expanding your network.

Why? Because people generally want to help, but if they can’t offer you a job, they might feel bad and go silent. Instead, ask them who they know that you should talk to.

Your goal should be to increase your “brand awareness”— you are the brand. This approach not only broadens your network but also keeps your contacts engaged and willing to help.

4. Understand the Difference Between Strong Ties and Weak Ties

Your close connections, or “strong ties,” are usually not the ones with the job you’re looking for. The opportunities lie with “weak ties”—people you’re connected to indirectly.

These are the folks who often know about job openings that haven’t even been advertised yet. It’s not the first or second person you talk to; it’s the third or fourth who might have the lead you need.

By focusing on these weaker ties and continuously expanding your network, you’ll uncover opportunities that aren’t visible within your immediate circle.

This is why you should never directly ask for a job—ask for connections, ask for advice, but let the job opportunities emerge through the broader network you’re building.

Thanks, gang. See you in the next one.